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Founded in 1999, APB is a clothing brand based in San Diego, California. Transcending the boundaries of traditional action sports & urban apparel, APB is a design-driven lifestyle brand with a unique costal (so cal) street-wear style.
APB has established a brand based on the concept of the unique and often excessive aspects of American culture. From SUV’s, to 24 hour drive-thrus, to pre-approved platinum credit cards, America’s super-sized lifestyle is extraordinary. The brand’s graphics and logos balance current trends and style, as well as portray the core concept. The nature and tone of the APB voice is clever, witty, humorous, and well styled. It encompasses commercialism, politics, pop culture, and topical issues.
The APB concept of satirizing the establishment is not a new one but it’s unique brand and identity are. It is this satirical view of modern American culture that the core demographic can strongly relate to. It celebrates our freedom, our individualism, and our quirks. It acknowledges that we, as human beings, like to be our own spokespersons and proudly display our points of view and expressions.
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