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This is a great example of a very descriptive Graphic Standard Manual. A graphic standard manual is an informational booklet put together by the designer or design firm explaining how the logo must be used and under what restrictions. This is used by other designers working with the logo, print shops, and anyone else wanting to use the logo. A logo or trademark is the key aspect for any business to establish recognition and identity, so this logo must be safe guarded against any improper use, it has to be presented exactly as the designer created it.
Click on the PDF link to view full manual. PDF
